The Lighthouse Leader
The Lighthouse with Ryan Obernesser
From Hustle to Leadership: How Jay Soileau Built 4 Brands With Vision, Grit, and Integrity
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From Hustle to Leadership: How Jay Soileau Built 4 Brands With Vision, Grit, and Integrity

In this episode of The Lighthouse Podcast, I sit down with Jay Soileau—a multi-brand entrepreneur, coach, and the force behind StrongBody Fitness, StrongBody Nutrition, Conquer Me Coaching, and Legacy Lead Pros.

Jay's journey is a powerful example of what happens when discipline, clarity, and integrity collide. He shares how he transitioned from the hustle of early entrepreneurship into a purpose-driven leader guiding multiple businesses with systems, values, and team alignment.

We go deep into the psychology of leadership, identity shifts, and what it really takes to run a business that aligns with your vision and values. From gym ownership to lead generation systems, Jay’s story will show you what’s possible when you stop trying to do it all—and start leading from the front.

This one is packed with practical strategies, mindset shifts, and real talk on what it actually takes to scale without burning out.


🔍 What You’ll Learn in This Episode:

  • [03:10] Jay’s origin story and the early fire behind his first gym

  • [09:45] Building StrongBody Nutrition and expanding into new ventures

  • [15:22] Why leaders must evolve beyond hustle culture

  • [22:18] Team communication, trust, and how to delegate without losing control

  • [30:40] Breaking patterns: How Jay rewired his leadership identity

  • [37:50] What it really means to lead with integrity and be an example at home and in business

  • [47:15] Systems, structure, and how Jay keeps four businesses running without chaos

P.S. If you're a man navigating the mental chaos of entrepreneurship and this article stirred something in you. That pull you feel? That’s not random.

Send me a DM saying “Lighthouse” on Instagram and let’s have a real conversation about what business & life could look like if it were aligned to YOU.

Send ME a DM on Instagram

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